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November 2007

The Archives

Online Marketing
Dove Marketing is Brilliant
11.30.07 | Permalink |

As a marketer, I find the promotions Dove is doing simply riveting. They are turning the beauty industry on their head and using it to their advantage. Ignoring the hypocrisy that they also are connected with the pro-waif, objectifying brand, Axe, I find their differentiation from the rest of the beauty […]

Popularity: 5% [?]
Resources
RoundPic - rounded corners for avatars and images [web 2.0 style]
11.28.07 | Permalink |

I’m really digging this new simple image editor from RoundPic.com. The tool is really self explanatory so I’m not going to get into it but you only need to upload the pic and the web app does all the dirty work for you. You can also adjust the roundedness to the level you want.
RoundPic - […]

Popularity: 5% [?]
Online Marketing
Before You Hit "Send,” Consult Your E-mail Checklist [Clickz]
11.28.07 | Permalink |

In the fast and furious world of e-mail marketing, important things fall through the cracks all the time, creating embarrassment and lost revenue opportunities for the sender.
In a near-miss a few weeks ago, an event marketing client of mine almost forgot to put the date and location of the event on the e-mail, an all-too-frequent […]

Popularity: 5% [?]
Online Marketing, Resources
Improve Your Google AdWords Quality Score
11.27.07 | Permalink |

I created this new tool to improve Google AdWords Quality Score. The Google SERP Checker shows what keywords actually generate any ads at all when the keyword is queried in Google. If you eliminate the keywords with no ads then the overall Quality score for that AdGroup will go up and a lot of the […]

Popularity: 5% [?]
Resources
UI-patterns.com [ui-patterns]
11.25.07 | Permalink |

It has long been common practise to use recurring solutions to solve common problems. Such solutions are also called design patterns. Collections of software design patterns are standard reference points for the experienced user interface designer. This website seeks to better the situation for the UI designer, who […]

Popularity: 6% [?]

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