Neurohancer

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Search Illustrated: SEM Strategy Matrix
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Two-thirds of chief marketing officers (CMOs) want more involvement in business strategy development and increased profit & loss responsibility, according to a joint study conducted by Forrester Research and Heidrick & Struggles International (via BtoB).
The survey of more than 130 chief and senior marketers from companies with revenues greater than $100 million found […]

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10. Zoho Suite (Online office suite, most improved)
Google Docs is good, but another online office suite has been rolling out upgrade after upgrade this year, slowly, steadily, and consistently trouncing GDocs in the features department. Zoho Suite makes collaborating and editing documents, spreadsheets, presentations (and way more) better and easier straight […]

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As 2007 closes its doors, Webware writers Rafe Needleman, Josh Lowensohn, and Caroline McCarthy look back on the best and the worst to come out of it…
2007: Hits

The Facebook platform. Facebook’s new open platform has proven to be a great way to give Facebook users more to do, while putting eyeballs on and dollars into […]

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Internet marketing is hard, but that doesn’t explain why so many campaigns fail. Here’s what I think goes wrong:

Late starts. Internet marketing starts when you decide to build your web site. Not a week after it’s launched, when your developers have all quit and your designer is on vacation in Aruba for a month.
Ignoring search. […]

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