Neurohancer

Though some 59% of seniors marketers acknowledge that their website is “critical” to their global brand and marketing strategy, they say nearly 70% of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according to a new survey.

A combination of lengthy internal approval processes, IT department backlogs, and the type of web content management (WCM) system they use makes getting web content approved and published “painfully slow” or “bumpy” at best - just 17% of those surveyed said the process of updating their websites is “quick and easy,” the study found. (continued)

Marketing Execs: Most Web-based Campaigns Don’t Happen on Time - Marketing Charts

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Tags: webbased campaigns

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