Neurohancer

Some people call me “old hat” or “white hat.” That’s OK with me. Don’t get me wrong, I totally understand and believe in the importance of off page SEO (define) factors. Good, old-fashioned, clean and meaningful, on page factors are also vital for every single SEO project. If you don’t do it, you won’t realize the full potential of SEO.

When we in the industry refer to “off page,” we’re talking about items external to your site: link generation programs, social media efforts, and buying links. “On page” refers to things like copy on your Web site, SEO-friendly Web site design, SEO-friendly code, title tags, meta descriptions, meta keywords and internal linking.

How do you know what tactic may be most necessary for you?

Again, on page optimization will be necessary for every Web site to realize its full potential.

If you have a Web site that’s been live for a number of years and has a very deep information architecture (several pages of well-structured, quality content), then the right on page optimization may be enough to help you to realize your goals.

If your Web site is relatively new to the Internet world (less than two years), then you’re most likely going to need to concern yourself more with off page factors to help you position your Web site as an “authority” site.

So, what to do? (continued)

SearchEngineWatch: On Page vs. Off Page SEO

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Tags: whitehat seo

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