Take Advantage of the Offline Rush [SearchEngineWatch]

12.03.07 |

As an online advertiser, you can actually take advantage of the Offline Rush — and maybe stretch your holiday ad budget as well. Especially if you are a multichannel or off-line retailer who’s aiming to boost holiday sales, then it’s possible to consider pacing your ad spends differently through Christmas Day and beyond.

Take a look at these interesting findings from Microsoft’s Atlas Institute, based on last year’s holiday season. Atlas analyzed display ad consumption (red line below) versus online sales volume (green line below). The Online Crush period took place between Thanksgiving and December 11th, followed by the Offline Rush until Christmas. (continued)