Dove Marketing is Brilliant

Published by Jon Pape November 30th, 2007 in Online Marketing.

As a marketer, I find the promotions Dove is doing simply riveting. They are turning the beauty industry on their head and using it to their advantage. Ignoring the hypocrisy that they also are connected with the pro-waif, objectifying brand, Axe, I find their differentiation from the rest of the beauty industry simply amazing marketing.