Ad Exchange Faces Uphill Climb

Published by Jon Pape November 2nd, 2007 in Online Marketing, Web.

Ad Exchange Faces Uphill Climb

October 01, 2007
By Mike Shields

Digital buyers believe landing big-name publishers with significant inventory is a must for these exchanges to get anywhere.NEW YORK The race to establish a viable, stock market-like selling venue for online advertising is heating up, as two smaller players have landed commitments from several well-known Web publishers to sell ad inventory via their fledgling exchange products.

Ad Exchange Faces Uphill Climb

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Tags: adexchanges display advertising internet marketing